Mayor’s water challenge kicks off in nation’s capital

This week marks the kickoff of the second annual National Mayor's Challenge for Water Conservation, to be launched in C40 member city Washington DC by Mayor Vincent Gray. The competition, sponsored by the Wyland Foundation and Toyota, will run throughout the month of April and will feature mayors across the country encouraging their residents to conserve the precious natural resource.

“There has never been a more important time to make a commitment to conserving water in the District of Columbia and across the country,” noted Mayor Vincent C. Gray. “I proudly stand with the Wyland Foundation, Toyota and mayors from across the country to urge residents to conserve this important natural resource and build a more sustainable future.”

The initiative – not coincidentally timed during Earth Month – asks residents to sign an online pledge to conserve water in their own lives, by taking actions such as fixing leaky faucets, taking shorter showers, and washing only full loads of laundry. The pledge extends to other conservation measures as well, including reducing electricity usage, recycling, using alternatives to cars to get to work or school, and minimizing food waste.

Last year residents from more than 1,000 cities representing all 50 states participated in the campaign; their pledges represent saving an estimated 4.7 billion gallons of water, reducing bottled water use by 1.1 million bottles, and eliminating 60,000 pounds of hazardous waste from entering watersheds over the ensuing year.

For more information on the program, including last year’s winners, click here.

To take the pledge, click here.